Viral
The clips, posts and audio doing real numbers this week, with the original upload found, the spread mapped and the fakes flagged early.
Anatomy of a celebrity apology video
The apology video is a genre with a grammar — and once you can read the grammar, you can tell an apology from a performance of one.
Famous quotes nobody ever said
Einstein never defined insanity, Gandhi never said 'be the change' — misattribution is a century-old machine with a simple maintenance manual.
Crowd photos: why the numbers never agree
Every viral crowd photo comes with three conflicting numbers, and the disagreement is not spin — counting people from above is genuinely hard science.
Engagement bait: anatomy of the hook
'Comment YES if you agree' is not a question — it is a machine that converts your reflex into reach, and it has been platform policy since 2017.
Old clips resold as breaking news
The clip is real, the event is real, and the date is a lie — recycled footage is misinformation's most durable product.